Responsibilities

• Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution.
• Lead the day-to-day strategy and performance across key paid channels—including Search, Paid Social, Affiliate, and CTV—with a focus on traffic, ROAS, and marketing efficiency.
• Own performance marketing budgets and forecasts in partnership with Finance and Marketing, proactively managing investment against traffic, ROAS, and new customer goals.
• Develop and oversee the testing and optimization roadmap across paid channels, including creative testing, platform experimentation, and user journey optimization.
• Partner closely with Creative, Brand, Ecommerce, and Analytics to develop channel strategies and creative that balance brand storytelling with performance.
• Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance.
• Stay close to execution within platforms and continuously identify opportunities for innovation, experimentation, and improved performance.
• Develop and present insights to senior leadership, connecting channel performance to company-wide KPIs and clear business recommendations.
• Own headcount planning and team structure for Growth Marketing.
• Lead an in-house team of channel managers, fostering strong performance, development, accountability, and operational excellence.

Requirements

• 7+ years of marketing experience with deep expertise in performance and growth marketing, including recent hands-on platform experience.
• Proven experience leading an in-house growth or paid media function at a DTC brand at scale.
• Experience managing large media budgets ($10M+) and driving efficient growth across multiple paid channels.
• Strong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, % organic, and attribution.
• Experience with measurement methodologies including MMM and incrementality testing.
• Proficiency with Excel and BI/analytics tools such as Omni and Heap, with the ability to translate data into clear insights and actions.
• A strong people leader with a track record of building, developing, and retaining high-performing teams.
• Demonstrated ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and Brand.
• Comfort operating at both strategic and tactical levels, from setting the vision to getting into the details.
• A curious, growth-minded, and results-oriented leader who challenges assumptions, moves quickly from insight to action, and continuously looks for ways to improve performance.

Benefits

• Up to 100% medical, dental, and vision coverage for employees
• Fertility and family-building support of up to $20,000 lifetime
• 401(k) with a 4% company match
• 16 weeks of fully paid parental leave
• 20 vacation days, increasing to 25 after five years, plus year-round Summer Fridays
• Hybrid schedule with two in-office days per week, scheduled Tuesday through Thursday
• Remote work during Thanksgiving week and the last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus a seasonal product allowance
• One Medical, Talkspace, and $1,000 annually through Joon for wellness