Director, Enterprise Product Marketing

USA (Remote)

$202K/yr – $256K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own enterprise product marketing with a unified GTM playbook, cross-functional alignment, and a pipeline-focused multi-channel program that scales globally.

  • GTM Enablement: define a definitive playbook adopted by Product, BD, and Customer Success with shared messaging and campaign tools.
  • Demand & Pipeline: run awareness and lead-gen across events, paid media, content, PR, webinars, and partnerships that move deals to conversations.
  • Global Expansion: build regional market-entry strategies that support enterprise growth beyond existing markets.

Job Description

Responsibilities

  • A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.
  • A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.
  • A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.
  • A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.
  • A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.
Instacart logo

Instacart

3.5 Glassdoor

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.

Founded in 2012
San Francisco, CA, US
23K employees (8,788 in marketing)
58% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
39.8M
Monthly Google Ads Budget
$5.6M
Traffic Source Mix
Search
33.1%
Direct
60.9%
Referral
4.3%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~23.8K

Marketing Team

Marketing Team Size
4,606 (19% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.9B
Last Raise
$232M
Private Equity, 4 years ago

Funding History

  • Nov 2021
    Private Equity • $232M
  • Sep 2021
    Secondary Market
  • Mar 2021
    Private Equity • $265M

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