Responsibilities

• Own the P&L: Own the global e-commerce P&L across DTC, TikTok, and social commerce channels, delivering against annual revenue and profitability targets.
• Manage Financial Forecasting: Partner weekly with Finance and Business Planning to revise channel forecasts, review budget adherence, and align inventory positioning with broader business planning.
• Align Brand & Digital Strategy: Define the overarching e-commerce strategy in support of brand goals, presenting quarterly KPI updates and business reviews to executive leadership.
• Drive the Promotional Calendar: Architect the commercial and promotional calendar in close partnership with the Sales team, ensuring harmony with retailer.com schedules and avoiding channel conflict.
• Direct Performance Marketing: Oversee performance marketing across online customer acquisition channels, managing external agencies and partnering with internal marketing on paid media and affiliate strategy.
• Optimize Retention & LTV: Architect the email strategy, subscription and replenishment programs, and any future loyalty initiatives to maximize retention and lifetime value.
• Create differentiators for DTC: Identify and work with cross functional partners to secure key DTC merchandising opportunities including channel exclusives, early launches, and limited-edition collaborations that differentiate the owned channel.
• Lead Social Commerce Strategy: Define the operational and promotional architecture for TikTok Shop, including creator commission structures and outreach targets, in collaboration with the Marketing team who will own creator content and budget.
• Manage Third-party Agency: Manage any third-party or social selling platform which are subsequently launched by the brand.
• Ensure Technical Stability: Manage high-level vendor relationships with key digital partners to ensure site stability, load performance, and seamless integrations.