Director of Digital Media for Athletics

Wise, VA (On-site)

$40K/yr – $45K/yrDirector/Executive3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the digital storytelling engine for UVA Wise athletics, turning campaigns into platform ready content for student athletes and programs.

  • Own cross platform content strategy and collaborate with marketing, communications, ticketing, and advancement to create promotional material.
  • Coordinate student staff and equipment while guiding social media and media outreach for key events.
  • Drive cross channel content performance and event media coordination to support athletics outcomes.

Job Description

Responsibilities

  • Manage the digital content strategy for the department while overseeing various types of content for the department athletic programs on various digital platforms.
  • Plan, create, and implement the social and digital strategy for the athletic department
  • Management of social content which includes but not limited to videos, hype videos, interviews, graphics, photography.
  • Collaborate with marketing, communications, ticketing, and advancement to execute strategies to create unique promotional content for sports programs and student-athletes.
  • Oversee all social media communication strategies through creation and implementation across all platforms
  • Initiate and coordinate television, radio, digital, and print media for important events and announcements
  • Work directly and collaboratively with the UVA Wise Office of Marketing and Communications
  • Organize and manage student staff and photo/video equipment.

Requirements

  • Bachelor’s degree
  • 1 year of experience working in digital and/or creative media
  • Desktop media and other software programs (Adobe Creative Cloud Suite)

Preferred

  • Master’s degree
  • 3 years of experience working in digital media with athletic emphasis

Benefits

UVA Health logo

UVA Health

3.9 Glassdoor

Based in Charlottesville, Va., UVA Health embodies the leadership and inventiveness personified by its founder, Thomas Jefferson. In 1825, Jefferson established the nation’s 10th medical school, which has since grown into a nationally renowned academic medical center. UVA Health includes a 612-bed hospital, level I trauma center, children's hospital and primary and specialty clinics throughout Central Virginia. Ranked among the best hospitals by U.S. News & World Report, UVA has doctors, nurses and other healthcare professionals recognized as leaders in their fields and who make every effort to push the envelope of medicine.Search for our jobs at https://jobs.virginia.edu.

Founded in 1901
Charlottesville, Virginia, USA
9.3K employees (117 in marketing)
79% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
403.6K
Monthly Google Ads Budget
$140.4K
Traffic Source Mix
Search
65.1%
Direct
27.5%
Referral
6%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~9.3K

Marketing Team

Marketing Team Size
84 (1% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$100K
Last Raise
$100K
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant • $100K

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