Responsibilities

• Evaluate the end-to-end customer journey to identify friction points and improve the path to purchase
• Define strategies to increase AOV and UPT through cross-sell, upsell, and personalization
• Oversee onsite experiences across promotions, product launches, and product education
• Lead a culture of testing, using A/B testing and personalization tools to drive incremental revenue
• Implement dynamic merchandising strategies, including sort order and curated collections based on performance and business priorities
• Partner with Growth/Media teams to create a seamless click-to-cart journey
• Optimize landing pages, navigation, and funnel performance to improve conversion
• Translate performance data into clear, actionable improvements
• Define how DTC and marketplaces (including Amazon and Registry) work together to drive total business growth
• Build and execute go-to-market strategies for marketplaces

Requirements

• 8–10+ years of experience in digital commerce, with meaningful ownership of site merchandising and/or marketplace performance
• Experience with eCommerce P&L management, forecasting, and demand planning
• Strong familiarity with Shopify Plus and modern analytics tools (e.g., GA4, Looker)
• A strong merchandising instinct, with the ability to translate product, inventory, and data into a compelling digital experience
• The ability to synthesize performance data into clear, actionable insights
• Experience managing agencies or external partners and holding them accountable to performance
• A business ownership mindset, with a strong understanding of revenue, margin, and long-term growth
• Clear, confident communication skills with the ability to influence cross-functional stakeholders
• Strong organization and attention to detail, with the ability to manage multiple priorities
• A proactive, solutions-oriented approach to identifying and resolving challenges
• Experience with marketplace platforms (e.g., Amazon Seller Central, Walmart Marketplace, or similar), including advertising, promotions, and operational levers preferred

Benefits

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness