Director of Demand Generation at STARLIMS | USA

Director of Demand Generation

USA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive demand generation strategy and pipeline across global regions for both enterprise and high-velocity customers.

Must-have: 10+ years B2B marketing with 3+ years leading performance/demand gen teams
Standout: Deep, cross-channel expertise (performance marketing, CRO, SEO, lifecycle) with data-driven decision-making

Design, lead, and drive sophisticated demand generation strategies for multiple products across global regions, driving pipeline for both large enterprise customers and high-velocity small-businesses.
Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines.
Own the development, optimization and reporting across various demand gen funnels, ensuring clear definitions, SLAs, and handoffs with Sales.
Champion marketing operations excellence by partnering closely with the marketing operations, including lead scoring, routing, data hygiene, attribution, and marketing automation workflows.
Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns
Work closely with PMM to build and deliver ICP-centric messaging to our key target audiences

You are based in the US
You have 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams
You have deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing
You feel at home in the data, leading with numbers and anchoring decisions in analysis
Strong interpersonal skills, including experience interacting across GTM and executive teams
You’ve worked on small, fast-moving teams and are comfortable with a high rate of change
You are a self-starter with a strong bias for action - you identify opportunities, build solutions and move quickly without being told what to do
You are a structured thinker, able to break down a business into discrete funnels, and identify areas of improvement or opportunity
Proficiency with CRM tools, including but not limited to Salesforce and Hubspot
Proficiency using AI tools to build, capture, and scale demand
4-year Bachelor’s degree or equivalent practical experience