Own and optimize the demand-gen engine for priority industrial automation segments, aligning campaigns with sales, partners, and product messaging to drive measurable pipeline.

• Demand Generation Strategy & Pipeline Ownership: Build the demand generation engine for priority industries, applications, and customer segments, with clear goals for MQLs, SQLs, pipeline influence, and conversion quality.
• Campaign Planning & Execution: Own integrated campaigns across digital, email, events, webinars, partner/channel marketing, paid tests, and sales-assisted outbound.
• Conversion & Funnel Optimization: Improve landing pages, CTAs, lead capture, nurture flows, campaign follow-up, and MQL-to-SQL conversion in partnership with Sales.
• Sales & Channel Enablement for Demand Conversion: Translate campaigns into practical sales tools, follow-up sequences, dealer kits, and messaging that help Sales and partners convert interest into opportunities.
• Product / Application Messaging: Work with Product, Engineering, Sales, and HQ to turn technical cobot and automation capabilities into clear buyer-facing value propositions by application and industry.
• Marketing Operations & Performance Reporting: Own campaign tracking, CRM/marketing automation hygiene, source attribution, funnel reporting, and post-campaign analysis.
• Team / Agency / Cross-Functional Leadership: Manage internal resources, agencies, and cross-functional stakeholders to increase campaign quality, speed, and accountability.

• Requirements: Bachelor’s degree or higher in Marketing, Business, Engineering, or a related field
• Requirements: Strong understanding of collaborative robots or industrial automation, with experience in technical or product marketing
• Requirements: 108+ years of experience in B2B marketing, preferably in robotics (cobots), industrial robotics, or automation industries
• Requirements: Proven track record of building and managing B2B marketing pipelines and driving lead-to-revenue conversion
• Requirements: Hands-on experience in outbound marketing, demand generation, and executing integrated marketing campaigns
• Requirements: Ability to translate complex technical concepts into clear, customer-focused value propositions
• Requirements: Experience working in global, cross-functional environments (Sales, Engineering, Product), including collaboration with HQ and alignment with go-to-market strategies
• Requirements: Data-driven mindset with strong analytical skills, combined with a self-driven, results-oriented approach in fast-paced environments

• Benefits: Insurance [Dental, Health, Life, Vision]
• Benefits: Parental Leave
• Benefits: 401(k), 401(k) matching
• Benefits: Flexible schedule
• Benefits: Paid time off