Responsibilities

• Build the demand generation strategy
• Turn the CRM into a revenue engine
• This includes building differentiated journeys for new inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts that require longer-term development.
• You will use CRM data, sales-call transcripts, case studies, and account research to make follow-up more relevant and personalized.
• You will analyze which campaigns, messages, audiences, and offers generate real commercial outcomes.
• You will improve landing pages, qualification flows, lead routing, nurture programs, and retargeting so that our sales team receives more high-quality opportunities and fewer poorly matched inquiries.
• You must be comfortable eliminating campaigns that produce attractive surface-level metrics but weak revenue.
• Build the B2B content and case-study engine
• Advantage HQ has access to a significant amount of proprietary data, client results, market insight, and founder expertise. Your responsibility will be to turn those assets into content that earns the attention of senior consumer-brand executives.
• You will oversee the production and distribution of founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns.

Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing
• Experience generating pipeline from U.S. or international enterprise buyers
• Strong understanding of CRM, lifecycle marketing, and marketing automation
• Experience working closely with setters, SDRs, account executives, or closers
• Evidence of measurable pipeline and revenue impact
• Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries
• Strong written communication and analytical ability
• Experience managing small teams, contractors, or cross-functional execution