Director, Customer Marketing at Aptean | Alpharetta, GA

Aptean

Director, Customer Marketing

Alpharetta, GA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own expansion revenue by aligning customer marketing with sales and product to turn existing customers into growth opportunities.

Customer expansion focus across campaigns, segmentation, and product usage signals to drive pipeline.
Cross functional partnerships with Sales, Account Management, and Product to embed messaging and opportunities into the customer journey.
Lifecycle programs and advocacy initiatives that convert product adoption into measurable expansion results.

Job Description

Own and execute the customer marketing strategy focused on expansion revenue (upsell and cross-sell)
Partner closely with inside sales and account management teams to generate qualified opportunities from existing customers
Design and run targeted campaigns using customer segmentation, product usage, and market insights
Lead customer communication programs, including newsletters, product launches, and lifecycle engagement
Build customer advocacy programs — including case studies, references, and testimonial content
Drive customer engagement through events, advisory boards, and roundtables (including large global events like Unite)
Establish and track customer health and engagement metrics such as NPS, adoption, and campaign performance
Partner with Product and Engineering to integrate messaging and expansion opportunities within the product experience
Work across platforms such as Salesforce, Marketo, and other marketing tools to scale execution
Lead, coach, and develop a growing team of customer marketing professionals

Aptean

3.5 Glassdoor

Aptean is a global provider of industry-specific software that helps organizations in manufacturing, distribution, food and beverage, transportation, and other complex industries run and grow their businesses more effectively.Aptean’s solutions and services help businesses of all sizes to be Ready for What’s Next, Now®. Headquartered in Alpharetta, Georgia, Aptean has offices in North America, Europe, and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.

Founded in 2012

Alpharetta, Georgia, USA

3K employees (138 in marketing)

www.aptean.com

66% recommend to a friend

80% CEO approval