Responsibilities

• Build a Scalable Creator Acquisition Engine
• Identify and recruit creators across platforms including Instagram, TikTok, YouTube, podcasts, newsletters, and emerging social channels.
• Develop scalable sourcing strategies to consistently identify high-potential creators in personal finance, lifestyle, and consumer decision categories.
• Build a structured pipeline of creators aligned to QuinStreet’s financial services marketplace.
• Grow QuinStreet’s Creator Ecosystem
• Expand and diversify our network of influencers, creators, and content publishers.
• Identify creators capable of driving trust, education, and conversion in complex financial decisions.
• Establish onboarding processes that enable creators to participate in performance-driven campaigns.
• Partner with Internal Category Leaders
• Collaborate with marketing teams across insurance, credit cards, banking, loans, and debt solutions.
• Match creators to campaigns and transition partnerships to category teams for execution, optimization, and scaling.
• Help define best practices for creator-driven acquisition in regulated financial services categories.
• Bring Market Intelligence
• Monitor trends in the creator economy, social platform algorithms, and emerging distribution channels.
• Evaluate creator partnerships using engagement data, audience quality, and conversion performance.
• Identify new partnership formats including affiliate creator programs, sponsored integrations, and performance partnerships.