Director, Borrower Marketing

Los Angeles, CA (Hybrid)

$125K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the loan origination marketing engine by driving demand across digital, content, events, and partnerships, while building lifecycle programs from onboarding to re engagement and creating crisp messaging for first time borrowers, repeat clients, and lapses.

  • Growth & Demand: Lead generation programs across digital channels, content, events, and partnerships.
  • Lifecycle Ownership: Design onboarding, active loan periods, payoff, and re engagement programs and align with origination teams.
  • Messaging & Content: Build core narratives and borrower communications that stay consistent across channels.

Job Description

Responsibilities

  • Lead Generation: Executing lead generation programs across digital channels, content, events, and partnerships
  • Supporting geographic and segment expansion through targeted market messaging
  • Establishing visibility into where leads are generated and how they are converted by the Loan Origination team to optimize marketing programs
  • Lifecycle Marketing: Designing marketing strategies for key lifecycle stages, including new client onboarding, active loan periods, loan payoff, and re engagement
  • Establishing clear messaging and program intent for first time borrowers, repeat clients, and lapsed relationships
  • Creating consistent, relevant communications that reinforce Arixa's expertise and ongoing value
  • Content & Messaging: Developing messaging frameworks and core narratives that support lead generation, lifecycle marketing, and sales conversations
  • Drafting borrower communications, including newsletters, whitepapers, marketing collateral, and event communications
  • Maintaining consistency of voice, tone, and positioning across all channels
  • Success in This Role Looks Like: Predictable flow of marketing sourced and marketing influenced leads
Arixa Capital logo

Arixa Capital

3.9 Glassdoor

Arixa Capital specializes in bridge, construction, and renovation loans, from $250K to $70MM, for single family and multifamily residential investment projects. Founded in 2006, Arixa Capital is a leading private real estate lender and alternative investment manager with over $7.0 billion in loan originations completed since inception and a servicing portfolio exceeding $2.0 billion as of 12/08/2025. As an independent, employee-owned firm, we are personally invested in the success of our borrowers and investors. Our reputation for reliability, transparency, and exceptional service inspires long-term relationships and is the foundation of our growth and success. The firm has offices in Los Angeles, CA and Phoenix, AZ.Arixa Capital Advisors, LLC is licensed with the California Department of Financial Protection and Innovation. In California, all loans are made or arranged by Arixa Capital Advisors, LLC pursuant to a California Finance Lenders Law license No. 60DBO-98673 (NMLS ID No. 2318142). Arixa Capital Corporation is licensed with the California Department of Real Estate under license no. 02001940 (NMLS ID No. 1458115). Arixa AZ, LLC originates loans in Arizona and is licensed with the Arizona Department of Insurance and Financial Institutions under license no. BK-1029177 (NMLS ID No. 2187382). Please visit www.nmlsconsumeraccess.org for more licensing information. All Arixa companies make loans only for business or commercial purposes and not for personal, family, or household purposes. Loan product availability may be limited in certain states. This is not a commitment to lend. All loans are subject to borrower underwriting and credit approval, at Arixa’s sole and absolute discretion. Rates, fees and related terms are subject to change at any time without notice, and may vary among borrowers, depending on a variety of matters. Other restrictions may apply.For our social media disclosures and full Terms of Use, please visit: www.arixacapital.com/terms.

Founded in 2006
Los Angeles, California, USA
107 employees (7 in marketing)
69% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
27.8%
Direct
48.4%
Referral
6.6%
Social
15.6%
Paid
1.4%

Headcount Trend

Current headcount: ~108

Marketing Team

Marketing Team Size
7 (7% of company)

Funding

Total Funding
$200M
Last Raise
$200M
Debt Financing, 12 days ago

Funding History

  • May 2026
    Debt Financing • $200M

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