Director, Audience Activation (Agencies) at NielsenIQ | New York City, NY | $118K/yr – $150K/yr

NielsenIQ

Director, Audience Activation (Agencies)

New York City, NY (Hybrid)

$118K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end‑to‑end revenue and deal leadership for MRI‑Simmons audience activation, turning data enablement into measurable media outcomes.

Revenue Growth: own opportunities from new business to upsell and drive utilization of audience data.
Deal Leadership: run strategy, proposals, negotiations, and contracts with internal partners.
Client Advisory: align audience solutions to customer objectives and act as a trusted advisor.

Job Description

Revenue Growth & Deal Leadership - Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement
Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary
Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations
Client & Partner Engagement - Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence
Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives
Requires approximately 25% travel; in‑agency presence expected
Product & Go‑to‑Market Collaboration - Partner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization
Support the development of new data enablement and activation initiatives, partnerships, and go‑to‑market strategies
Serve as a subject matter expert for advanced advertising and audience‑based activation, use cases, both external with customers and internal guiding sales colleagues on cross‑team opportunities

Bachelor’s degree required
5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
Proven success driving audience activation initiatives within agencies or brands
Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams
Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV
Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way
Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred
Exceptional relationship management and executive‑level communication skills
Strong negotiation skills with experience navigating complex commercial agreements
Highly collaborative, proactive, and self‑directed

Comprehensive healthcare plan (medical, Rx, dental, and vision)
Flexible spending accounts and a Health Savings Account (including company contributions)
Life and AD&D insurance
401(k) retirement plan including company matching contributions
Disability insurance
Tuition Reimbursement
Discretionary paid time off program and 11 paid holidays
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923

Chicago, Illinois, USA

28K employees (1,168 in marketing)

niq.com