Direct Mail Marketing Manager at SoFi | San Francisco, CA | $90K/yr – $168K/yr

SoFi

Direct Mail Marketing Manager

San Francisco, CA (On-site)

$90K/yr – $168K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end Direct Mail targeting, translating data into executable campaigns and driving measurable ROI.

Own targeting strategy across prospect and member audiences
Must-have: 5+ years in marketing/campaign strategy with targeting and analytics
Standout: Cross-functional collaboration with Data Science, Lifecycle, Martech, and Engineering

Job Description

Responsibilities

Own end-to-end targeting strategy across prospect and member audiences
Develop and evolve segmentation frameworks to drive improvements in response and other key KPIs
Partner with Marketing Data Science team to define TAM sizing and performance expectations for each campaign
Design and implement structured test-and-learn recommendations (holdouts, champion/challenger testing, incrementality analysis)
Monitor product updates, risk changes, and competitive trends that may impact audience strategy
Influence and gain alignment from cross-functional stakeholders on campaign roadmaps
Translate approved targeting strategies into executable campaign plans
Ensure audience definitions, selection criteria, and data requirements are accurately implemented
Partner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to market
Identify risks early and proactively adjust plans to protect performance

Requirements

5+ years of experience in marketing, campaign strategy, or related Account Management field
Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
Strong analytical skills with experience working in Tableau and AI reporting tools
Demonstrated ability to translate data into strategic recommendations
Experience working cross-functionally with Data Science, Marketing, and Product teams
Financial services or credit experience preferred

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval