Digital Media Specialist

USA (Hybrid)

$55K/yr – $65K/yrEntry Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize paid social campaigns and the day-to-day campaign operations, reporting, and deliverable tracking across internal tools and workflows.

  • Lead campaign setup, targeting, budgeting, and ongoing optimization for performance and pacing.
  • Own monthly reporting, data compilation, and stakeholder-ready notes.
  • Maintain and improve trackers, file organization, and process consistency.

Job Description

Responsibilities

  • Support the setup and execution of paid social media campaigns, including ad creation, targeting setup, audience selection, budget configuration, and ongoing optimization to support performance and pacing.
  • Assist with monthly digital reporting by compiling performance data, drafting reporting notes, and supporting internal distribution workflows.
  • Track and organize paid media agreement dates, billing methods, ad spend pacing, and other required details for new and existing clients to ensure accurate setup and ongoing management.
  • Maintain accurate updates within internal trackers (Smartsheet and other tools) to support visibility across the digital, client success, and other impacted teams.
  • Maintain and update SEO contract deliverable trackers, including word counts, batch completions, deliverable pacing, and other required details for new and existing clients.
  • Ensure that all deliverables, reports, and client-facing PDFs are saved in the appropriate folders and follow established file naming and organizational standards.
  • Support internal process consistency by following documented workflows and identifying opportunities to improve efficiency over time.

Requirements

  • 1–2 years of relevant professional experience in marketing, communications, digital media, campaign operations, or a related field.
  • Strong organizational skills and attention to detail, with the ability to manage multiple trackers, deadlines, and recurring tasks consistently.
  • Experience working with spreadsheets, shared drives, project management platforms, or workflow tools such as Smartsheet.
  • Basic understanding of digital marketing concepts (paid media, social advertising, SEO, organic social).
  • Ability and willingness to learn campaign management platforms such as Meta Ads Manager and Google Ads.
  • Clear written communication skills.
  • Strong follow-through, initiative, and a proactive approach to identifying and resolving issues.

Preferred

  • Familiarity with Meta Ads Manager, Google Ads, organic social media content, and/or SEO concepts.
  • Experience working with trackers, dashboards, or operational workflows.
  • Knowledge of higher education and enrollment practices.
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Liaison International

Connecting people and companies to bring fresh and innovative concepts to market.We walk side-by-side with Idea people and partner with creators, producers and at times investors to turn new and exciting ideas into great products. We deliver solutions to very diverse business needs from start to finish.We create tie-ins with those who make things happen.

Founded in 2002
London, England, GBR
2 employees

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