Digital Media Planner - Strategist (CST)

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive RFP management and tactical media planning for Channel Factory campaigns with cross-functional collaboration.

  • Own RFP process, stakeholder communication, and Salesforce updates
  • Must-have: 2-3 years in digital media planning/advertising sales with media math expertise
  • Standout: Proactive research integration and cross-team collaboration

Job Description

Responsibilities

  • Top-of-the-Line Stewardship of Details
  • Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with
  • Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
  • Curating sample targeting lists that align with brand’s intended audience
  • Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
  • Partner with Account Management to seamlessly transition campaign from pre- to post-sales
  • Proactive Vision and Thinking
  • Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
  • Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
  • Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients

Requirements

  • 2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
  • 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
  • Bachelor’s Degree
  • Self-starter
  • Operates with a sense of urgency and discipline across various time zones
  • Highly organized; curious about proactively finding solutions to problems
  • Collaborative - can work within a team and independently and manage up, down, and across departments
  • Knowledge of Excel calculations, pivot tables, and graphs
  • Driven and determined to learn and adapt to a fast-paced digital world
  • Strong verbal and written storytelling and presentation skills including PowerPoint, status calls, and emails
  • This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.
  • Above all, possess the highest levels of professionalism, integrity, and ethics.

Preferred

  • May want to grow into a Sales Representative or Account Manager

Benefits

  • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
  • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
  • Cell phone and Wifi Reimbursement
  • Gym stipend
  • Bill Spend Stipend
  • Work-life flexibility – we value your contributions above all
Channel Factory logo

Channel Factory

3.5 Glassdoor

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

Founded in 2010
Rowland Heights, California, USA
710 employees (135 in marketing)
57% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
23.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
41%
Direct
39.5%
Referral
9.7%
Social
8.4%
Paid
1.2%

Headcount Trend

Current headcount: ~711

Marketing Team

Marketing Team Size
127 (18% of company)
Median Career Experience
11 years
Median Tenure
1.8 years

Funding

Last Raise
Private Equity, 11 months ago

Funding History

  • Apr 2025
    Private Equity

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