Digital Media Manager

USA (On-site)

$93K/yr - $109K/yr (Est.)Mid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive hotel digital marketing programs and optimization using Koddi platforms to deliver data-driven CPC performance for stakeholders.

  • Own end-to-end media strategy, budgets, and cross-functional collaboration to hit business goals.
  • Must-have: 5+ years in digital marketing with Koddi platforms and CPC optimization.
  • Standout: Proven ability to deliver data-driven campaign insights to stakeholders.

Job Description

Responsibilities

  • Implement media strategy, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives.
  • Leverage Koddi, Native TravelAds and Native Booking Network Sponsored Ad platforms to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to stakeholders
  • Ability to effectively identify and execute campaign optimization efforts to drive performance.
  • This role supports Second Wave Marketing’s stakeholders by managing assigned campaigns, building relationships with our client-facing team-members, preparing analysis for stakeholders, and contributing to the company culture.
  • Implement a data-driven approach to optimize and budget for CPC campaigns.
  • Work with a talented team of digital marketing, data, and technology enthusiasts
  • Work with internal and external stakeholders to ensure key dates are met
  • Identify and communicate digital trends that are shaping the travel industry

Requirements

  • 5+ years digital marketing experience required, preferably in hotel marketing.
  • Strong understanding of brand marketing efforts and capabilities (Hilton, Hyatt, Marriott, IHG).
  • Ability to successfully execute on Koddi platforms (or similar DMP) as well as Booking Network Sponsored Ads and Expedia TravelAds native platforms.
  • Strong understanding of CPC campaigns and optimization tactics.
  • Ability to provide insightful campaign performance analysis (written and verbal).
  • Experience with running a large portfolio of campaigns.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a team environment.
  • Strong analytical and problem-solving skills.

Preferred

  • Understanding of Hotel Brand internal reporting systems, third-party vendor reports (Demand 360, Google Analytics) a plus.
  • Ability to effectively identify and execute campaign optimization efforts to drive performance.
Aimbridge Hospitality logo

Aimbridge Hospitality

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.Aimbridge is a place for growth. Associates can join at any level and rise to be their best while helping to define hospitality with a global leader. Here, people can learn while they earn with some of the best team members around. We encourage our talent to become better and grow every day by providing access to the training and technology they need to shine.At Aimbridge, people can take their careers to the next level, knowing they’ll have our strength and size to back them up. Our passion to innovate and grow as a best-in-class hospitality services organization means there are more ways to build your strengths and capabilities. Our team-oriented environments are filled with people who are succeeding together as they develop and strengthen skills through our onboarding and industry-leading training. Employees’ commitment to guests, owners, and each other is the foundation of our shared success.Aimbridge is the kind of place people describe as a community with shared values. We aspire to make all of the locations we manage feel like places where everyone belongs. Our properties and workplaces are often right down the street in the neighborhoods in which our people live. Team members are as diverse as the properties in which we operate. We have an inclusive workplace that ensures collaboration and support. Together we extend this welcoming spirit to every person and place we serve.

Founded in 2003
Plano, Texas, USA
7.5K employees (76 in marketing)

Traffic Signals

Monthly Visitors
28.8K
Traffic Source Mix
Search
50.6%
Direct
41.8%
Referral
5.4%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
51 (1% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 11 years ago

Funding History

  • Jul 2015
    Private Equity
  • Jan 2013
    Private Equity

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