Responsibilities

• Omnichannel Media Leadership: Design, execute, and optimize paid media campaigns across Google Ads, Meta Ads, Amazon Advertising, and Microsoft Ads tailored to eCommerce client objectives.
• Macro-Level Business Mapping: Translate client sales goals, profit margins, and inventory cycles into sophisticated performance marketing and ROAS target architectures.
• Experimentation & AI Integration: Leverage AI-powered analytics platforms, including the client's proprietary experimentation platform, to run predictive audience segmentation, automated bidding tests, and creative performance experiments.
• Data-Driven Storytelling: Utilize Google Analytics (GA4), Power BI, Adobe, and Looker Studio to transform complex campaign data into clear executive summaries and growth strategies.
• Client Advisory: Lead ongoing performance meetings, Quarterly Business Reviews (QBRs), and strategic growth workshops with client leadership teams.
• Risk & Churn Mitigation: Actively monitor account health, competitive pressures, and industry changes to solve performance roadblocks before they impact the client relationship.
• Peer Mentorship: Serve as a mentor to junior analysts and specialists, teaching advanced paid search and paid social methodologies, QA workflows, and communication standards.
• Cross-Departmental Collaboration: Partner with SEO, Web Development, and Creative teams to ensure unified messaging and conversion rate optimization (CRO) across customer touchpoints.

Requirements

• Experience : 3 to 5 years of hands-on experience managing and scaling paid search (PPC), paid social, or retail media network campaigns within an agency or eCommerce setting.
• eCommerce Focus : Deep understanding of eCommerce platforms (Shopify, BigCommerce), product feed management, and customer acquisition costs (CAC/LTV).
• A data-driven, meticulous, curious, and results-driven marketer. An excellent communicator and storyteller who leads with data.
• Education : Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.
• Leadership Ambition : A track record of initiative, mentorship, and a clear desire to grow into an agency leadership role.