Digital Marketing Specialist at Tata Consultancy Services | Irving, TX | $75K/yr – $95K/yr

Tata Consultancy Services

Digital Marketing Specialist

Irving, TX (On-site)

$75K/yr – $95K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the marketing and communications pipeline from social, email, and PR content through data-driven optimization and cross-functional delivery.

Content & Campaigns: Manage social, email, and brand-aligned content with engineering, QA, and product teams.
Measurement & Delivery: Use analytics to lift engagement and ROI while supporting UAT and post-release fixes.
Agile Collaboration: Translate UX and requirements into tangible deliverables within Scrum teams to improve processes and onboarding.

Job Description

Responsibilities

Results-driven marketing and communications professional with hands-on experience in public Relations and digital marketing.
Proven ability to create and execute social media and email campaigns, driving engagement, audience growth, and improved performance metrics.
Skilled in developing brand-aligned content and supporting multiple PR campaigns in fast-paced, deadline-driven environments.
Strong analytical background, leveraging data insights and statistical techniques to optimize marketing strategies and ROI.
Experience in internal communications, process improvement, and enhancing organizational initiatives such as onboarding and policy updates.
Combines creative storytelling with technical and strategic problem-solving to deliver impactful marketing and communication solutions.
Hands-on experience working in Agile/Scrum teams
Ability to translate functional requirements and UX designs into technical deliverables
Strong collaboration skills with backend, web, QA, DevOps, and product teams
Experience in supporting UAT, production releases, and post-production fixes

Requirements

Bachelor of Computer Science

Preferred

Experience building digital banking or financial mobile applications
Understanding of authentication flows, payments, accounts, transactions, and customer data handling
Exposure to regulatory, security, and audit requirements in BFSI environments

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968

Mumbai, Maharashtra, IN

669K employees (8,371 in marketing)

www.tcs.com