Digital Marketing Specialist

Colorado Springs, CO (Hybrid)

$60K/yr – $68K/yrMid Level1+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize paid media campaigns while guiding client communications and shaping cross-channel strategy across paid, organic, and email initiatives.

  • Manage Google Ads and Meta Ads budgets, targeting, and testing
  • Lead client conversations and present clear, data-driven recommendations
  • Drive integrated strategy across paid, organic, and email efforts

Job Description

Responsibilities

  • Manage and optimize Google Ads and Meta Ads (budgets, targeting, creative tests, pacing)
  • Lead day-to-day client communication and present recommendations with confidence
  • Shape integrated strategy across paid, organic, and email efforts
  • Set SEO direction (keywords, content guidance, local visibility) with implementation supported by our in-house developer
  • Coordinate website updates and QA with the developer; handle basic WordPress content edits
  • Build, test, and schedule email campaigns; maintain list health and segmentation
  • Create dashboards in Looker Studio/DataBox and maintain GA4 events/goals for accurate measurement

Requirements

  • 1+ year hands-on Google Ads and Meta Ads management
  • Experience owning client relationships
  • Comfortable in WordPress for pages/posts/basic edits
  • Proficiency with GA4 and SEO tooling (e.g., SE Ranking/Semrush/Ahrefs)

Benefits

  • We offer a benefits package designed to support your health, time off, and long-term planning, including Medical, Dental, and Vision coverage; 401(k); Life Insurance; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; Paid Time Off; Employee Discounts; and a competitive salary.
Phil Long Dealerships logo

Phil Long Dealerships

Colorado's number one automotive group. Fastest growing in sales volume for new and pre-owned automibles and service. Leaders in the comunity for comunity service and support. Founded in 1945 by Phil Long and today one of Colorado's largest privatley owned business.

Founded in 1945
Colorado Springs, Colorado, USA
490 employees (19 in marketing)

Traffic Signals

Monthly Visitors
18.5K
Traffic Source Mix
Search
61.7%
Direct
31.8%
Referral
3.7%
Social
1.4%
Paid
1.4%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Team Size
15 (3% of company)
Median Tenure
11.3 years
Marketing Roles Posted (Last 30 Days)
2