Digital Marketing Specialist

Virginia Beach, VA (On-site)

$50K/yr – $65K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize all paid acquisition channels, lead budget scaling, campaign structuring and optimization, creative testing, and product feed/SEO alignment across Google, Shopping, and cross-channel initiatives.

Lead Google Merchant Center health and product feed performance
Drive technical SEO and backlinking initiatives in parallel with paid media

Job Description

Responsibilities

Paid Media Strategy and Execution
Own and optimize all paid acquisition channels: Google Ads including Performance Max, Search, and Shopping; Google Merchant Center and product feed performance; Meta Ads; Microsoft Advertising (Bing); Reddit Ads; Shop Campaigns and emerging platforms
Budget allocation and scaling strategy
Campaign structure, bidding, and targeting
Creative testing in partnership with design and content teams
Daily performance monitoring and optimization
Product Feed and Shopping Optimization
Own Google Merchant Center performance and health
Optimize product titles, descriptions, attributes, and categorization
Improve feed structure for Shopping, PMax, and Microsoft Ads

Requirements

4+ years in ecommerce performance marketing
Proven experience managing high-spend paid media accounts
Deep expertise in Google Ads and Performance Max
Hands-on experience with Google Merchant Center and product feeds
Strong working knowledge of Semrush and Google Search Console
Experience with Microsoft Advertising and expanding into new channels
Solid understanding of SEO, backlinking, and technical site health
Experience with email segmentation and lifecycle marketing strategy
Strong analytical mindset with the ability to move fast and make decisions

Benefits

Full benefits available the first of the month following 30 days of employment.

MSP Design Group

MSP Design Group helps you sell more of your product or service, engage more customers with your brand and drive incremental revenue and motivate more team members to achieve more through effective promotional brand experiences. We simplify managing your branded programs and deliver efficiencies and expertise that deliver a positive impact to your bottom line. Give us a call today to learn how we can help you achieve more.

Founded in 1987

Virginia Beach, Virginia, USA

65 employees (20 in marketing)

mspdesigngroup.com