Responsibilities

• Partner with Senior Digital Marketing Manager on data, technology, media and execution.
• Manage day-to-day campaign execution, including needs assessment, creative and content coordination, project management, approvals, and measurement for events, while supporting Integrated Marketing campaigns for top ABP priorities.
• Analyze trends, performance data, and campaign results to identify areas for improvement.
• Research keywords, target audiences, and competitors to inform campaign strategy.
• Optimize campaigns based on data-driven insights and performance metrics.
• Monitor and report on campaign performance.
• Manage advertising budgets and devise bid strategies to maximize ROI.
• Execute, manage, and optimize paid media campaigns across platforms including Google Ads, LinkedIn, and Meta, while supporting email marketing and lead generation initiatives. Collaborate with internal and external partners to develop impactful demand generation, nurture, funnel acceleration, and conversion-focused campaigns.
• Assist in building flexible end-to-end lead nurturing and sophisticated scoring models that trigger automated sub-campaigns and lead alerts to sales.
• Work with Marketing Automation manager on multichannel integrated campaigns that incorporate email targeting, lead generation web forms, nurture flows, and automation using the Marketing Cloud Account Engagement platform.

Requirements

• Bachelor’s degree in marketing or related field.
• 4+ years of experience in marketing with a focus on digital media, email and automation.
• Experience developing/managing internal and external stakeholder relationships.
• Proficiency with Marketing Cloud Account Engagement and Salesforce.
• Direct experience with Salesforce.com or similar systems (MS Dynamics etc.)
• Proficiency in Meta, LinkedIn and YouTube.
• Hands-on experience with campaign setup and deployment using CRM platforms or email deployment engines.
• Experience conducting paid media campaigns directly or through media buying platforms.

Preferred

• Prior experience with demand generation initiatives through indirect/distribution sales channels.

Benefits

• Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.
• Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com