Responsibilities

• Develop and execute marketing strategies that support business growth and lead generation.
• Create, capture, edit, and publish content for social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
• Develop engaging photo, video, graphic, and written content that showcases company services, projects, customer success stories, and community involvement.
• Manage and maintain the company's social media content calendar.
• Manage and optimize Facebook and Instagram advertising campaigns, including audience targeting, budget allocation, and performance analysis.
• Write engaging social media captions, email campaigns, promotional materials, and website content.
• Monitor social media channels and respond to customer inquiries, comments, and messages in a timely and professional manner.
• Track campaign performance and provide regular reporting on marketing metrics, lead generation, audience growth, and advertising results.
• Assist with email marketing campaigns and customer communication initiatives.
• Identify opportunities for community partnerships, networking, and local outreach to increase brand visibility.
• Conduct market and competitor research to identify trends and opportunities.
• Collaborate with leadership to develop seasonal promotions, special offers, and marketing campaigns.
• Maintain brand consistency across all marketing channels and customer touchpoints.

Requirements

• 1–3 years of experience in marketing, social media management, content creation, or digital marketing.
• Experience creating content for social media, including photos, short-form videos, graphics, and written content.
• Familiarity with Meta Ads Manager and Facebook/Instagram advertising.
• Strong written and verbal communication skills.
• Experience with Canva or similar design tools.
• Basic video editing skills for social media content.
• Ability to analyze campaign performance and make data-driven recommendations.
• Strong organizational skills and attention to detail.
• Self-motivated with the ability to work independently and manage multiple projects.

Benefits

• 401(k)
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance