Digital Marketing Specialist at Heart and Health Medical | Levittown, NY | $30/hr – $50/hr

Heart and Health Medical

Digital Marketing Specialist

Levittown, NY (Hybrid)

$30/hr – $50/hrMid Level5+ years expContract

Posted 5 weeks ago

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Job Summary

Own the healthcare digital footprint with a focus on patient-friendly content, HIPAA compliant social, local search, and paid media while steering reputation signals and on-site SEO.

Social strategy and content across Instagram, Facebook, and LinkedIn with HIPAA compliance.
On-page SEO plus landing-page work in sync with the website team.
Paid media management and performance tracking across Google Ads and Meta, plus reputation monitoring.

Job Description

Develop and execute a social media strategy across Instagram, Facebook, and LinkedIn
Create engaging, HIPAA-compliant content (posts, reels, graphics, patient education materials)
Manage and optimize our Google Business Profile and online reputation (reviews, Q&A)
Conduct keyword research and implement on-page SEO improvements across heartandhealth.com
Plan and manage Google Ads and Meta (Facebook/Instagram) paid ad campaigns
Track and report on campaign performance — impressions, clicks, conversions, cost-per-lead
Coordinate with our website team on landing pages and SEO-driven content updates
Ensure all content and campaigns comply with HIPAA and healthcare advertising regulations

5+ years of digital marketing experience, with a portfolio of results
Hands-on experience managing Google Ads and Meta Ads campaigns
Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)
Strong social media content creation skills (Canva, Adobe, or equivalent)
Working knowledge of HIPAA marketing compliance requirements
Excellent written communication — ability to write in a warm, professional, patient-friendly voice
Ability to work independently and manage deadlines without close supervision

Prior experience marketing for a medical practice, hospital, or healthcare brand
Familiarity with local SEO for multi-location healthcare practices
Experience with email marketing platforms (Mailchimp, Constant Contact, or similar)
Google Ads or Meta Blueprint certification
Basic understanding of patient review management and reputation platforms (Birdeye, Podium, etc.)