Digital Marketing Specialist - Construction

Sanford, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel digital storytelling and media production to drive recruitment, client engagement, and brand impact, balancing campaign performance with high-quality photo/video content and data-driven storytelling.

  • Digital Campaign & Content Ownership: Plan, execute, and optimize website, email, and social campaigns tied to storytelling, recruitment, and brand goals.
  • Multimedia Production & Storytelling: Capture, edit, and deliver photography, videography, motion graphics, and internal/external videos that showcase projects, culture, and capabilities.
  • Brand, UX, and Analytics Alignment: Maintain consistent brand voice across channels while monitoring trends, SEO, engagement metrics, and accessibility to improve reach and user experience.

Job Description

Responsibilities

  • Lead planning, execution, and optimization of digital marketing campaigns across website, email, and social media platforms.
  • Translate construction activities, milestones, and culture into clear, engaging digital storytelling that supports recruiting, client engagement, and brand awareness.
  • Monitor online and digital media trends and recommend tools, platforms, and strategies that improve visibility, engagement, and performance.
  • Track and analyze SEO, engagement, traffic, and lead metrics, providing actionable reporting and recommendations.
  • Serve as the organization’s primary photographer and videographer, capturing high-quality photo and video content at project sites, company events, recruiting initiatives, and internal functions.
  • Produce internal video messages, podcast-style recordings, and informational videos for employees, clients, and stakeholders.
  • Edit and deliver short-form and long-form videos for social media, website content, marketing campaigns, and presentations.
  • Design animation graphics, motion graphics, and special effects that enhance storytelling and elevate production quality.
  • Ensure all graphic, audio, photo, and video assets are properly indexed, stored, and maintained for long-term accessibility and reuse.
  • Assist in managing and expanding the company’s social media presence across platforms.

Requirements

  • 2+ years of experience in digital marketing, multimedia production, or content creation
  • Demonstrated ability to produce professional photo, video, and digital content from concept through delivery
  • Experience supporting brand growth, recruiting marketing, or business development initiatives
  • Proficiency in videography, photography, and editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar platforms
  • Experience creating motion graphics, animations, and visual effects
  • Familiarity with social media management tools, CMS platforms, and SEO fundamentals
  • Strong storytelling, writing, visual composition, and creative direction skills
  • Self-directed, organized, and capable of managing multiple deadlines without sacrificing quality
  • Collaborative communicator able to work effectively with field teams, leadership, and corporate departments
  • Curious, innovative, and motivated to continuously elevate digital presence and audience engagement
  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
  • Authorized to work in the United States
  • Ability to travel to project sites and company events for content capture

Preferred

  • Construction, architecture, or engineering industry experience preferred

Benefits

  • Employer-paid medical (HDHP) + preventive care
  • Dental, vision, Rx & FSA option
  • Employer-paid life, AD&D, STD & LTD
  • Voluntary supplemental insurance options
  • Parental leave & EAP support
  • Tuition reimbursement
  • 401(k) with 100% employer match up to 10% and bi-annual bonuses
  • Generous paid time off (holidays, PTO, bereavement, volunteer)
  • Community sponsorships & involvement
  • Employee appreciation events & celebrations
  • Company-paid trainings & certifications
Wharton-Smith logo

Wharton-Smith

Wharton-Smith, Inc. - ''The Construction Group of Choice"Our Vision...to be the construction group of choice for our employees, our clients, and the communities we serve. Our Mission...to exceed our client's expectations by performing with the highest quality, professionalism, and fairness and by communicating with honesty and integrity at all times. Wharton-Smith is headquartered in Sanford, Florida, with branch offices in Pensacola, Space Coast, Palm Beach Gardens, Fort Myers, North Port, Jacksonville, and, Tampa, FL; Houston, TX; Baton Rouge, LA; and Charlotte, NC. Wharton-Smith has a strong presence and solid reputation as a General Contractor, Construction Manager, and Design-Build Contractor throughout the Southeastern U.S. and abroad. Wharton-Smith is proud to be named a Top ENR 400 Contractor; Top ENR 200 Environmental Firm; Top Green Southeast Contractor (Southeast Magazine); and a "Best Place to Work" (Orlando Business Journal).

Founded in 1984
Sanford, Florida, USA