Digital Marketing Specialist

Harrington, DE (On-site)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize the full digital marketing stack across paid media, social content, SEO, e-commerce, analytics, and creative production to drive growth and ROI.

Lead cross-channel campaigns on Google, Meta, Microsoft, and programmatic platforms
Shape content, SEO, reporting, and analytics to boost acquisition and revenue

Job Description

Responsibilities

Paid Digital Advertising
Create, manage, and optimize campaigns across:\nGoogle Ads (Search, Shopping, Performance Max, Display, YouTube)\nMeta Ads (Facebook & Instagram)\nMicrosoft Advertising\nProgrammatic Software\nTikTok\nMonitor budgets, TACoS, ROAS, CPA, and overall campaign performance.\nConduct keyword research and audience targeting.\nPerform A/B testing on ad copy, creative, and landing pages.
Social Media Marketing
Develop and schedule engaging content across social platforms.\nCreate graphics, short-form videos, and promotional content.\nRespond to customer comments and messages when appropriate.\nTrack engagement, follower growth, and campaign performance.
Content & SEO
Write optimized product descriptions, blog posts, and website content.\nImprove search engine rankings through SEO best practices.\nResearch keywords and optimize metadata.
Website & E-Commerce
Assist with website merchandising and promotional updates.\nEnsure products are properly categorized and optimized.\nMonitor product feeds for Google Merchant Center and Meta Commerce Manager.\nCoordinate with merchandising and IT teams to resolve issues affecting online sales.
Analytics & Reporting
Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms.\nPrepare weekly and monthly performance reports.\nIdentify trends and recommend strategies to improve ROI.\nMonitor customer acquisition costs, conversion rates, and revenue performance.

Requirements

2–5+ years of experience in digital marketing or e-commerce marketing.
Experience managing paid advertising campaigns.
Experience with social media content creation.
Familiarity with SEO and email marketing.
Google Ads
Google Analytics 4
Meta Ads Manager
Google Merchant Center
Microsoft Advertising
SEO best practices

Preferred

Google Ads Certification
Google Analytics Certification
Experience with Shopify, BigCommerce, Magento, Miva, or other e-commerce platforms
Experience with product feed management
Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for marketing productivity
Experience with Looker Studio, SEMrush, or similar reporting tools