Responsibilities

• Produce and execute digital marketing campaigns across multiple channels, including building emails from templates and HTML, creating social media content, coordinating assets, performing QA, and scheduling.
• Support various strategic programs via manual and automated campaigns across the customer lifecycle, including new customer acquisition, lead generation, nurturing, win-back, loyalty, retention, surveys, and transactional communications.
• Manage and execute against the digital marketing calendar, ensuring alignment with business priorities, demand forecasts, and internal stakeholders.
• Develop and implement A/B and multivariate tests for various digital channels (e.g., email, landing pages, ad copy), manage testing calendars, record results, and advise on improvements to optimize performance.
• Monitor and optimize key digital marketing metrics, including website traffic, conversion rates, email deliverability, list hygiene, social media engagement, and search engine rankings, in order to maximize ROI and address any performance issues.
• Provide regular, comprehensive reporting on campaign performance and overall digital marketing effectiveness, including opens, clicks, conversions, revenue, engagement, website analytics, lead generation, unsubscribes, etc.
• Contribute to SEO and SEM strategies, including keyword research, on-page optimization, link building, and paid search campaign management.
• Assist in managing and growing the company's social media presence, including content creation, community engagement, and performance analysis.
• Collaborate on content marketing initiatives, including blog posts, articles, infographics, and videos, ensuring content is optimized for search and distribution across relevant channels.
• Perform other related duties as required and assigned.

Requirements

• Bachelor's degree in Marketing or an adjacent field, or equivalent education, training and/or work-related experience.
• Fluent in campaign analysis and reporting across all standard marketing KPIs.
• Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards, and other marketing analytics tools.
• HTML/CSS knowledge.

Benefits

• a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).