Digital Marketing Specialist at Anton Paar USA | Ashland, VA | $64K/yr – $72K/yr

Anton Paar USA

Digital Marketing Specialist

Ashland, VA (On-site)

$64K/yr – $72K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own a data-driven digital marketing engine, coordinating strategy, paid advertising, CRM-led nurturing, and performance reviews to drive measurable demand and continuous improvement.

Digital strategy and cross-channel campaigns to drive qualified demand.
Advertising operations across Google Ads and LinkedIn with measurement of impact.
CRM-driven lead nurturing and performance reporting to guide future bets.

Job Description

Responsibilities

Develop, implement, and optimize digital marketing strategies in collaboration with business unit marketing managers
Plan, execute and measure the impact of digital advertising campaigns
Manage and optimize Google Ads and LinkedIn advertising initiatives
Monitor social media channels, and foster community growth and engagement
Manage email marketing platforms (e.g. CleverReach)
Work within CRM platforms to support lead nurturing and campaign tracking
Use performance data to present campaign and activity results, as well as to propose future strategies

Requirements

Superior problem-solving and communication skills
3-5 years experience leading and executing digital marketing campaigns
Hands on experience with Google Ads, LinkedIn advertising and social media platforms
Knowledge of scientific methods and related applications a plus

Preferred

Knowledge of scientific methods and related applications

Benefits

full benefits
profit-sharing contribution to your 401k
a $10,000 anniversary bonus every five years
employee-led In Motion Program organizing active social events
award-winning benefits package

Anton Paar USA

Anton Paar develops, produces, distributes and provides support for analytical instruments used in research, development and quality control worldwide. Ever since Mr. Anton Paar founded his one-man workshop in 1922, the Austrian based company has continuously found new ways to merge high-precision engineering with scientific curiosity. The company currently has more than 4,500 employees and is active in over 110 countries worldwide.Anton Paar is the world market leader in the field of density measurement, the determination of dissolved CO2 and the analysis of materials’ deformation and flow behavior. Customers of Anton Paar include the largest international soft drink producers and breweries, petroleum and food companies, the chemical and pharmaceutical industries, Formula 1 racing teams and many more. Our innovation builds on research and development, but goes beyond technology and involves all of Anton Paar’s employees. Innovation is the art of finding answers before the question is asked. Customers deserve reliable application solutions which are precise, economic and easy to use. Anton Paar customers can always expect more. Contact us directly at:https://www.anton-paar.com/contactAnton Paar USA is an Equal Employment Opportunity/Affirmative Action Plan Employer.

Founded in 1986

Ashland, Virginia, USA

254 employees (9 in marketing)

www.anton-paar.com