Responsibilities

• Staying up to date with digital marketing industry best practices
• Providing a point of view and recommendations in emerging digital marketing technologies or shifts in current platforms
• Planning, creating, and managing digital marketing campaigns across a variety of channels
• Writing engaging and concise ad copy to best practices
• Overseeing delegation of day-to-day account management of PPC, social, and other digital campaigns to the digital marketing team
• Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
• Working in a collaborative team environment

Requirements

• 5+ years of marketing experience, with a minimum of 3 years experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager
• Functional experience with Google Looker Studio
• Functional experience with Social Media channels and their ad platforms, including Meta/Facebook, X/Twitter, and LinkedIn
• Well-organized and detail-oriented
• Strong interpersonal skills, listening skills, and an articulate presenter
• Creative problem-solving and analytical skills
• Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field
• Basic knowledge of market research techniques
• Understanding of marketing automation and lead generation software