Responsibilities

• Execute and support SEO initiatives in partnership with external vendors
• Build and optimize landing pages to support marketing campaigns and promotions
• Support demand generation campaigns through page builds, UX improvements, and alignment
• Plan, launch, and manage integrated marketing campaigns across channels such as paid search, social media, email, and display advertising to drive traffic, engagement, and conversions
• Analyze website and campaign performance, surface insights to leadership and implement data-driven improvements to boost conversion rates and user experience
• Develop and manage campaign tracking and attribution frameworks (e.g., multi-touch, first/last click), ensuring accurate performance measurement across channels and translating insights into data-driven optimization strategies
• Coordinate with SEO and PPC vendors to ensure campaigns and content are implemented correctly
• Manage and optimize paid social campaigns (Meta), including setup, targeting, and performance improvements
• Manage relationships with third-party vendors, agencies, and freelancers to ensure timely, high-quality deliverables

Requirements

• High School Graduate or General Education Degree (GED): Required.
• 3–5+ years of hands-on digital marketing experience
• Experience working in WordPress (Elementor or similar theme builder)
• Demonstrated expertise building and optimizing landing pages with persuasive copy, effective offer framing, and conversion rate optimization (CRO) best practices to drive measurable improvements in conversions and user engagement
• Experience with testing and debugging of tracking implementations in Google Tag Manager, configuring tags and triggers, identifying and resolving issues to ensure accurate data collection and reliable performance
• Utilization of Google Analytics (GA4) to analyze web page performance and user behavior, and generate actionable insights while ensuring accurate tracking of key events and alignment with organizational goals
• Leverage Google Search Console (GSC/GSE) insights alongside AI search analytics to optimize performance in AI Overviews and LLM-driven search, identifying opportunities to improve indexing, visibility, and inclusion in generative search results
• Experience launching social media campaigns and using paid search channels, Google Ads, Bing Ads and third-party aggregators (Yelp, Angi, Thumbtack, Nextdoor)
• Experience with optimizing Google Business Profiles for local map visibility, along with updating images and creating posts
• Working knowledge of SEO tools such as Ahrefs, SEMrush, BrightEdge or similar