Digital Marketing Manager, Paid and Organic Search (Remote)

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 days ago

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Job Summary

Own paid and organic search strategies for client accounts, lead performance optimization from strategy to execution, and coordinate cross‑channel campaigns while guiding content and technical SEO initiatives.

Own paid and organic strategies for multiple client accounts
Lead performance reporting and strategic recommendations
Align content, SEO, and campaigns across channels

Job Description

Responsibilities

Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
Take full ownership of campaign performance and results from strategy through execution
Manage multiple client ad accounts simultaneously with varying budgets and objectives
Conduct keyword research, audience targeting, and competitive analysis
Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
Monitor campaign performance daily and make data-driven optimizations
Manage ad budgets efficiently to maximize ROI for clients
Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link building
Conduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured data
Perform keyword research, search intent analysis, and competitive analysis to direct content roadmaps

Requirements

5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) and SEO programs, with demonstrated results in both channels
Executive or senior-level experience leading client accounts and owning strategy, not just execution
Proven account management skills: running client relationships, setting expectations, and presenting strategy and results directly to decision makers
Proven track record of managing $10K+ monthly ad budgets
Experience working in an agency environment managing multiple client accounts
Google Ads certification (required)
Meta Blueprint certification (preferred)
Strong technical SEO skills: site audits, Core Web Vitals, structured data, and crawl management
Demonstrated experience with A/B testing methodologies and statistical significance analysis
Strong analytical skills and proficiency with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming Frog

Preferred

LinkedIn Ads experience
Microsoft Ads (Bing) experience
Local SEO experience
E-commerce experience across paid and organic (Shopify, WooCommerce)
Experience with landing page optimization and CRO
Digital PR and link outreach experience
AI search optimization experience
Basic design skills (Canva, Adobe Creative Suite basics)
Familiarity with CRM systems (particularly lead tracking and attribution)
Local service business marketing experience

Plan Left

Since 2012, Plan Left has worked closelywith many private, public, non-profit, and governmentorganizations to produce custom software, websites,and high-performing marketing initiatives.Our tailored, partnership-focused approach allows usto integrate with teams of every size andaccommodate needs that scale from one-person,part-time departments or organizations all theway up to enterprise.

Founded in 2012

Nashville, Tennessee, USA

12 employees (4 in marketing)

linktr.ee/planleft