Performance Marketing and Digital Media Manager at Piping Rock | Bohemia, NY | $95K/yr – $120K/yr

Performance Marketing and Digital Media Manager

Bohemia, NY (On-site)

$95K/yr – $120K/yrSenior Level5+ years expFull time

Posted 5 months ago

Drive paid media strategy across 7+ ecommerce brands, managing multi-million budgets to acquire new customers and scale performance.

Own and optimize campaigns across Google, Meta, TikTok, Microsoft, and Shopify
Must-have: 5+ years in performance marketing with $1M+ budgets
Standout: Cross-brand, multi-channel leadership with clear ROAS/CAC ownership

Manage digital advertising across 7+ ecommerce websites spanning multiple Piping Rock brands including Piping Rock, NeoCell, Natural Vitality, Renew Life, and Nature’s Truth
Own and optimize a multi-million dollar paid media budget with clear accountability for ROAS, CAC, and new customer acquisition
Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems
Execute and optimize campaigns daily, including budget pacing, bid adjustments, creative testing, audience segmentation, and performance tracking
Develop and scale acquisition-focused campaigns to drive new customer growth
Continuously test new strategies, creatives, audiences, and landing experiences to improve performance
Evaluate and expand into new advertising platforms and channels
Build and maintain reporting frameworks; deliver clear, actionable performance insights to leadership
Partner cross-functionally with creative, ecommerce, and analytics teams to improve conversion and overall funnel performance

5+ years of experience in performance marketing, paid media, or ecommerce advertising
Proven experience managing large-scale digital ad budgets ($1M+ annually)
Hands-on expertise across: Google Ads (Search, Shopping, Performance Max)
Microsoft Ads
Meta (Facebook/Instagram)
TikTok Ads
Shopify ecosystem (feeds, integrations, attribution basics)
Strong understanding of ROAS optimization, CAC targets, and new customer acquisition strategies
Deep analytical skillset with ability to translate data into actionable insights
Experience with A/B testing frameworks and incrementality mindset
Advanced proficiency in Excel
Ability to manage complexity across multiple brands and campaigns simultaneously

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!