Digital Marketing Manager, Paid and Organic Search (Remote)
USA (Remote)
Posted 2 months ago
Job Summary
Own paid and organic search strategies for client accounts, lead performance optimization from strategy to execution, and coordinate cross‑channel campaigns while guiding content and technical SEO initiatives.
- Own paid and organic strategies for multiple client accounts
- Lead performance reporting and strategic recommendations
- Align content, SEO, and campaigns across channels
Job Description
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Take full ownership of campaign performance and results from strategy through execution
- Manage multiple client ad accounts simultaneously with varying budgets and objectives
- Conduct keyword research, audience targeting, and competitive analysis
- Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
- Monitor campaign performance daily and make data-driven optimizations
- Manage ad budgets efficiently to maximize ROI for clients
- Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link building
- Conduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured data
- Perform keyword research, search intent analysis, and competitive analysis to direct content roadmaps
Requirements
- 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) and SEO programs, with demonstrated results in both channels
- Executive or senior-level experience leading client accounts and owning strategy, not just execution
- Proven account management skills: running client relationships, setting expectations, and presenting strategy and results directly to decision makers
- Proven track record of managing $10K+ monthly ad budgets
- Experience working in an agency environment managing multiple client accounts
- Google Ads certification (required)
- Meta Blueprint certification (preferred)
- Strong technical SEO skills: site audits, Core Web Vitals, structured data, and crawl management
- Demonstrated experience with A/B testing methodologies and statistical significance analysis
- Strong analytical skills and proficiency with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming Frog
Preferred
- LinkedIn Ads experience
- Microsoft Ads (Bing) experience
- Local SEO experience
- E-commerce experience across paid and organic (Shopify, WooCommerce)
- Experience with landing page optimization and CRO
- Digital PR and link outreach experience
- AI search optimization experience
- Basic design skills (Canva, Adobe Creative Suite basics)
- Familiarity with CRM systems (particularly lead tracking and attribution)
- Local service business marketing experience
Plan Left
Since 2012, Plan Left has worked closelywith many private, public, non-profit, and governmentorganizations to produce custom software, websites,and high-performing marketing initiatives.Our tailored, partnership-focused approach allows usto integrate with teams of every size andaccommodate needs that scale from one-person,part-time departments or organizations all theway up to enterprise.
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