Responsibilities

• Develop, execute, and optimize digital marketing campaigns across multiple channels including email, social media, SEO/SEM, and paid advertising.
• Manage and optimize our Shopify stores: merchandising, landing pages, CRO, site content
• Plan and run paid campaigns (Google, Meta where compliant, programmatic) and manage agency/freelancer partners
• Own email & SMS marketing in Klaviyo: flows, campaigns, segmentation, list growth
• Drive SEO strategy and content for our product categories
• Manage Amazon and Walmart Marketplace listings, content, and ads
• Report weekly on ROAS, CAC, conversion rate, and revenue by channel
• Manage the company’s online presence, including website content updates and social media engagement.
• Analyze campaign performance data and prepare reports with insights and recommendations.
• Collaborate with sales and product teams to align marketing initiatives with business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required.
• 3+ years in digital/e-commerce marketing, ideally for a CPG, beverage, or supplement brand
• Hands-on Shopify, Amazon, and Klaviyo experience required
• Strong analytical chops — you live in GA4, Search Console, and ad dashboards
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Experience managing digital marketing budgets and teams.
• Creative thinker with a passion for innovation and problem-solving.
• Scrappy operator mentality - you execute, not just stragegize
• Ability to work collaboratively in a fast-paced environment.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Family Leave (Maternity, Paternity)
• Training & Development
• Free Food & Snacks
• Real ownership of a growing DTC P&L, direct line to the founder
• Free product, budget to test, fast decision-making