Responsibilities

• Manage and respond to the needs of food & beverage and hotel & travel clients daily
• Work with Social Media Managers and report to the Digital Managing Director
• Drive hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics
• Build and manage social media advertising strategies for multiple clients, including planning, optimizing and reporting to meet client needs
• Plan and execute all digital marketing campaigns including SEM, email, social, display, Google search and display ads, Amazon ads, SEO and retargeting
• Measure and report performance to create benchmarks, identify trends and optimize spend and performance
• Collaborate internally and with external partners to create landing pages and optimize user experience
• Evaluate strategy alignment with client objectives and adjust quarterly goals as needed
• Draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
• Brainstorm new growth strategies and evaluate emerging technologies to optimize campaigns

Requirements

• 3-5 years of full-time, post-grad digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands
• Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics
• Ability to build and manage social media advertising strategies for multiple clients at a time, effectively planning, optimizing and reporting to meet client needs
• Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads
• Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights
• Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives
• Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs)
• Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
• Constant brainstorming of new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising
• Ability to plan, execute, and measure experiments and conversion tests

Preferred

• Strong strategic-thinking
• Attention to detail
• Analytics obsession
• Excited about growth and new ideas
• Willingness to travel for client needs

Benefits

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays (half-days year 'round)
• Flexible, hybrid schedule
• Work from any b&B office when you're in town
• Medical and dental + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• Holiday week in December