Responsibilities

• Manage the credit union’s email marketing program through Salesforce Marketing Cloud, including one-time sends, automated campaigns, and member onboarding journeys.
• Oversee Salesforce list hygiene, contact retention, data feed management, and archiving processes to maintain database integrity and support effective campaign execution.
• Work with the AVP, Digital Marketing to identify opportunities to align and integrate social media, paid media, marketing, and PR to drive top line revenue and growth across multiple product lines
• Assist the AVP, Digital Marketing in developing and executing a digital marketing strategy that maximizes customer engagement, usage, conversion, retention, and loyalty across channels, including email, social media, web, and paid media.
• Support the management of external agency relationships, including communication, coordination, and project execution.
• Formulate CRM strategy geared towards increasing customer rate, retention and spend and optimizing ROI on campaigns on email and social channels
• Develop and implement programs for customer on-onboarding and lifecycle management via email channel
• Support our organic social media and paid media strategies to drive audience growth and improve key performance indicators across digital platforms.
• Assist our Senior Marketing Specialist in managing the credit union’s social media channels, including creating and scheduling content, maintaining the social calendar and engaging and growing followers
• Assist our Senior Marketing Specialist in creating engaging social media content, including short-form video and Reels, for platforms such as Instagram, TikTok, Facebook, X, and LinkedIn

Requirements

• Hands-on email marketing experience using platforms such as Salesforce Marketing Cloud, Listrak, HubSpot, Klaviyo, or similar marketing automation tools.
• Experience building, coding, testing, and deploying email campaigns; working knowledge of basic HTML for email is required.
• Experience setting up, managing, and optimizing email automation journeys, onboarding tracks, and lifecycle marketing campaigns is preferred.
• Demonstrated ability to drive measurable business results through growth marketing, audience segmentation, email strategy, and integrated digital campaign execution.
• Extensive knowledge of social media platforms including Facebook, Instagram, X, LinkedIn, TikTok, and Yelp
• Experience creating a wide range of digital content across platforms; proficiency with creative and editing tools such as Adobe Premiere Pro, Photoshop, CapCut, or Edits is preferred.
• Knowledge of Meta Ads, Google Ads, and Google Analytics, including an understanding of tagging, tracking, and digital campaign measurement used to measure campaign performance and ROI.
• Strong digital copywriting skills, with the ability to adapt messaging for different channels, audiences, and objectives.
• Strategic, energetic, hands-on, self-starter with a sense of urgency, follow up and attention to detail
• Excellent interpersonal skills; able to thrive in a collaborative environment where ideas are welcomed and shared

Preferred

• Hands-on email marketing experience using platforms such as Salesforce Marketing Cloud, Listrak, HubSpot, Klaviyo, or similar marketing automation tools.
• Experience building, coding, testing, and deploying email campaigns; working knowledge of basic HTML for email is required.
• Experience setting up, managing, and optimizing email automation journeys, onboarding tracks, and lifecycle marketing campaigns is preferred.
• Demonstrated ability to drive measurable business results through growth marketing, audience segmentation, email strategy, and integrated digital campaign execution.
• Extensive knowledge of social media platforms including Facebook, Instagram, X, LinkedIn, TikTok, and Yelp
• Experience creating a wide range of digital content across platforms; proficiency with creative and editing tools such as Adobe Premiere Pro, Photoshop, CapCut, or Edits is preferred.
• Knowledge of Meta Ads, Google Ads, and Google Analytics, including an understanding of tagging, tracking, and digital campaign measurement used to measure campaign performance and ROI.
• Strong digital copywriting skills, with the ability to adapt messaging for different channels, audiences, and objectives.
• Strategic, energetic, hands-on, self-starter with a sense of urgency, follow up and attention to detail
• Excellent interpersonal skills; able to thrive in a collaborative environment where ideas are welcomed and shared