Responsibilities

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
• Execute integrated campaigns that support new logo acquisition, pipeline, and revenue
• Build audience segments and support targeted and account-based campaigns
• Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market
• Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
• Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution
• Coordinate with agencies and vendors needed to support campaign execution
• Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency
• Share learnings and recommendations that help improve future campaign performance

Requirements

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting
• Hands-on experience with some combination of:
• LinkedIn Ads
• Google Ads/ SEM
• Paid social
• Display or programmatic advertising
• Email marketing
• Comfortable working with campaign performance data and using insights to make optimizations
• Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability, and life insurance.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.