Responsibilities

• Content Creation: Develop compelling, on-brand content (graphics, video, blogs, etc.) for social media, website, email campaigns, and other digital platforms.
• Social Media Management: Plan, schedule, and publish content across platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube, ensuring consistency and engagement.
• Community Engagement: Monitor and engage with audiences across social platforms, fostering a positive and interactive community.
• Website Content Management: Support company website updates with fresh content, ensuring alignment with ongoing marketing campaigns, SEO priorities, and business goals.
• Email Campaigns: Coordinate and execute email marketing campaigns, creating content that aligns with current promotions, newsletters, lead nurture programs, and key marketing initiatives.
• Campaign Execution: Assist in the development and execution of digital marketing campaigns across social media, email, paid search, and paid channels to support marketing goals, including product launches, promotions, industry campaigns, and special events.
• Paid Digital Advertising Coordination: Support the execution of paid digital campaigns on Google (Search, PMax, Retargeting) and Meta platforms, including creating/reviewing ad copy and creative assets, coordinating with the paid media agency, and monitoring campaign performance against defined objectives.
• Lead Generation Content: Support the creation of lead generation assets including articles, whitepapers, landing pages, and campaign brochures aligned with campaign launches.
• Analytics & Reporting: Track performance of social media posts, website traffic, email campaigns, and paid media programs, providing actionable insights and optimizing strategies based on key metrics (engagement, reach, clicks, conversions, ROAS, etc.).
• Trend Monitoring: Stay up to date with social media trends, emerging platforms, advertising best practices and industry developments to ensure our content remains fresh, relevant, and engaging.
• Collaboration: Work closely with the marketing and sales teams, as well as agency partners, to align social media, website, paid advertising and email strategies with overall marketing goals and campaigns.

Requirements

• At least 2 years of experience in digital marketing or related role
• Strong knowledge of Microsoft Office products
• Excellent writing skills
• Strong organizational and planning skills
• Excellent problem-solving skills
• Strong communication and effective cross-functional collaboration skills
• Familiarity with paid advertising programs (Google Ads, Meta)
• Experience with CRM or marketing automation tools
• Must reside in the United States