Responsibilities

• Translate website and digital‑experience strategy into actionable content initiatives aligned to defined business goals.
• Conduct website and content audits, opportunity assessments, competitive reviews, and best‑in‑class analysis to inform planning and prioritization.
• Develop digital experience plans that clearly articulate objectives, approaches, dependencies, and success metrics.
• Use analytics, SEO/AEO insights, and testing data to evaluate performance and recommend optimizations.
• Make data‑backed recommendations to support content prioritization and investment decisions.
• Collaborate with internal teams and external creative or production partners to coordinate the development and execution of content initiatives.
• Ensure content is conceived with performance measurement, experimentation, and future personalization in mind.
• Define and maintain mechanisms for content performance reporting, including dashboards, recurring analysis, and insight summaries.
• Review and recommend content edits to improve digital visibility, conversion outcomes, and effectiveness; design copy variations to support testing where appropriate.
• Maintain a working knowledge of CMS capabilities and constraints to inform planning and feasibility discussions.

Requirements

• Minimum 6 to 8 years of related experience in digital content planning, optimization, or digital marketing for web platforms.
• Bachelor’s degree in UX, DX, communications, marketing, or a related field.
• Experience in digital content planning, evaluation, and optimization for web platforms.
• Experience coordinating content development across cross‑functional teams and stakeholders.
• Ability to synthesize data and insights into clear recommendations and action plans.
• Familiarity with web analytics platforms (e.g., Adobe Analytics) and performance measurement concepts.
• Understanding of SEO and emerging AEO/GEO principles, tools and best practices as they relate to content discoverability and conversion.
• Writing for web, with strong editorial judgment and the ability to recommend or design content improvements and test variations.
• Excellent communication, collaboration, and organizational skills, with the ability to manage multiple initiatives in a dynamic environment.

Preferred

• Experience working with content in a banking or financial services context
• Experience working with designers and developers in an Agile environment
• Experience using Adobe Analytics, Tableau, Adobe Target or similar platforms
• Experience using AI (e.g.: CoPilot) to assist in research and analysis
• CMS systems for website management