Responsibilities

• Own end-to-end digital demand generation strategy across paid search (Google Ads), organic search (SEO), Google Business Profile (GBP), and the Moove In website.
• Manage the external digital marketing vendor (currently The Storage Group) — set KPIs, review deliverables, challenge recommendations, and hold the vendor accountable for performance targets.
• Monitor and optimize cost-per-lead, cost-per-move-in, and marketing-attributed revenue across all Moove In locations.
• Build, maintain, and continuously improve marketing performance dashboards and reporting cadences (weekly, monthly, quarterly) that connect spend to occupancy outcomes.
• Analyze GBP keyword rankings, grid ranking distributions, review velocity, and AI visibility reports; translate findings into actionable recommendations for the field and leadership.
• Partner with Revenue Management and Operations to align digital spend allocation with occupancy needs, seasonal trends, and market-level pricing strategies.
• Own website performance — conversion rate optimization, landing page testing, user experience improvements, and content strategy in coordination with the vendor.
• Manage review generation and reputation management strategy across all locations; develop response protocols and monitor trends.
• Evaluate emerging channels (AI search, local services ads, social media advertising) and recommend investment based on ROI potential.
• Support new store openings and acquisitions with market-entry digital launch plans — including pre-opening campaigns, GBP setup, and initial SEO strategy.

Requirements

• 3–5+ years of experience in digital marketing with a focus on demand generation, performance marketing, or growth marketing.
• Demonstrated experience managing paid search campaigns (Google Ads) and SEO programs — either hands-on or through vendor management.
• Strong analytical skills with proficiency in Google Analytics (GA4), Google Ads, Google Search Console, and marketing attribution tools.
• Experience managing external agency or vendor relationships with a track record of driving accountability and results.
• Ability to build and interpret marketing dashboards and translate data into business decisions.
• Excellent written and verbal communication skills — able to present to executives and field operators with equal clarity.
• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience).

Preferred

• Experience in self-storage, multifamily, property management, or other multi-location industries.
• Familiarity with Google Business Profile management at scale (25+ locations).
• Experience with website CMS platforms, A/B testing tools, and conversion rate optimization.
• Exposure to revenue management concepts and dynamic pricing.
• Familiarity with the Entrepreneurial Operating System (EOS).
• Experience supporting investor reporting or stakeholder communications related to marketing performance.