At any given moment, people all over the United States are concurrently experiencing the Sarris brand, be it through the 2nd grader selling for his school fundraiser, the woman who picks up an affordable indulgence for herself at the grocery store, the man shopping for that last minute gift at Hallmark, the elderly woman picking up a prescription at CVS, the busy mom shopping online who wants chocolate delivered right to her door, or the business man looking to give his clients a sweet gift of appreciation. In today’s world of accelerating product proliferation, endless customer choice and growing variety in the marketplace, a great brand is a necessity, not a luxury. Taking a long term approach, a great brand can travel worldwide, transcend cultural barriers, and speak to multiple consumer segments simultaneously. Capitalizing on these points, Bill Sarris recognizes the potential of offering Sarris’ products in a greater realm and in different facets of the business in order to reach a broader audience with added customer convenience.