Content Creator & Digital Marketing Coordinator

Hudson, NH (On-site)

$20K/yr – $80K/yrMid Level2+ years expPart time

Posted 4 months ago

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Job Summary

Drive content creation and social media for two outdoor brands, producing on-site video, editing for reels, and coordinating calendars and campaigns.

  • Must-have: 2+ years creating content for brands with video/editing proficiency
  • Standout: Experience managing two brand calendars and on-site field shoots
  • Standout: Proficiency with HubSpot or similar email platforms

Job Description

Responsibilities
  • Capture high-quality photo and video content on-site at our Hudson facility and in the field during dock installations throughout the Northeast
  • Produce short-form video content (Reels, Shorts, TikTok) on a consistent weekly cadence across both brands
  • Edit and package raw footage into platform-native content — behind-the-scenes builds, time-lapses, install walkthroughs, customer stories, product showcases
  • Develop content that speaks to two distinct audiences: waterfront homeowners and property managers (FWM Docks) and truck/trailer buyers nationwide (Rugged Trailers)
  • Build a content library of reusable assets — project photos, product shots, testimonial clips
  • Manage and grow social media accounts across Instagram, Facebook, YouTube, LinkedIn, and TikTok for both brands
  • Plan and maintain content calendars that keep both brands active and consistent
  • Design and send email campaigns in HubSpot — seasonal promotions, product launches, customer education
  • Monitor engagement, respond to comments and inquiries, and build community around each brand
  • Coordinate with our external marketing team (Vital, Portsmouth) on campaign timing and brand alignment
Requirements
  • 2+ years of experience creating content for brands — in-house or freelance
  • Strong video shooting and editing skills (phone and camera; comfortable with tools like Adobe Premiere, CapCut, Final Cut, or similar)
  • Solid photography skills with an eye for composition
  • Experience managing business social media accounts across multiple platforms
  • Proficiency with HubSpot or similar email/CRM platform
  • Comfortable in industrial and outdoor environments — docks, water, shop floors, job sites
  • Self-directed and organized enough to manage two brand calendars without constant oversight
  • Valid driver's license and willingness to travel regionally for field content
Preferred
  • Experience marketing physical products, especially premium/high-end goods
  • Background in both B2C and B2B content
  • Graphic design skills (Canva, Adobe Creative Suite)
  • Understanding of paid social, SEO basics, and content marketing strategy
  • Familiarity with marine, construction, or manufacturing industries
Benefits
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Paid time off
FWM Inc. logo

FWM Inc.

Providing customers with innovative manufacturing solutions since 1975. We specialize in the fabrication, welding, and machining of stainless steel and aluminum. What can we do for you?

Founded in 1975
Hudson, New Hampshire, USA
22 employees (1 in marketing)

Traffic Signals

Monthly Visitors
182
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
1 (5% of company)