Responsibilities

• Build and launch multi-channel demand gen campaigns — including email, content syndication, paid channels, and webinar programs — from brief to live
• Support integrated campaign production for new product launches, working with Brand to coordinate assets and timelines
• Help produce and promote the monthly webinar program: manage logistics, landing pages, promotion sequences, and follow-up nurture
• Own campaign QA — reviewing emails, landing pages, and workflows before launch to ensure accuracy and on-brand execution
• Build and manage multi-touch email nurture programs in Pardot and HubSpot, segmented by persona, lifecycle stage, and product interest
• Maintain list health, manage segmentation, and support lead scoring updates in partnership with Marketing Ops
• Continuously test and optimize nurture programs — monitoring open rates, click-through, and MQL conversion
• Pull and maintain weekly and monthly reporting on pipeline contribution, CPL, MQL-to-SQL conversion, and channel ROI
• Contribute to demand gen dashboards and surface optimization recommendations based on performance data
• Support closed-loop reporting in Salesforce to ensure clean attribution from lead to revenue

Requirements

• 2–4 years' of B2B demand gen or marketing operations experience
• Bachelor’s degree in Marketing, Business Administration, or equivalent
• Hands-on with Pardot or HubSpot for building nurture programs and campaigns
• Comfortable in Salesforce for campaign tracking and reporting
• Strong attention to detail and project coordination skills
• Analytical mindset — at ease in dashboards and spreadsheets
• Clear written communicator with an eye for good copy
• Experience in SaaS, EdTech, or childcare/healthcare verticals
• Familiarity with AI content or marketing automation tools
• Background supporting webinar programs (ON24, Zoom Webinars)

Preferred

• Familiarity with AI content or marketing automation tools
• Background supporting webinar programs (ON24, Zoom Webinars)
• Experience in SaaS, EdTech, or childcare/healthcare verticals
• Clear written communicator with an eye for good copy
• Analytical mindset — at ease in dashboards and spreadsheets
• Hands-on with Pardot or HubSpot for building nurture programs and campaigns
• Bachelor’s degree in Marketing, Business Administration, or equivalent
• 2–4 years' of B2B demand gen or marketing operations experience
• Comfortable in Salesforce for campaign tracking and reporting

Benefits

• Excellent comprehensive benefits packages including: medical, dental, & vision plans
• HSA option with employer contributions
• Vacation time, holidays, sick days, volunteer & personal days
• 401K Plan with employer match and immediate vesting
• Employee Stock Purchase Plan
• Employee Discount Program
• Medical, Dependent Care, and Transportation FSA Plans
• Company paid Short and Long-Term disability and Life Insurance
• RTD EcoPass for all Denver employees
• Tuition Reimbursement and continued Professional Development