Responsibilities

• Personally build and optimize paid search, paid social, retargeting, and website conversions. This work will run in tandem with our paid media agency, with the expectation that this person may need to step in and execute directly when called for it.
• Develop and execute CollabDocs’ lead-generation strategy.
• Rapidly test audiences, offers, messaging, channels, creative and conversion paths.
• Monitor performance daily and quickly shift budget toward what works.
• Generate qualified sales opportunities —not simply clicks, impressions or form submissions.
• Use AI aggressively to accelerate research, content development, campaign creation, personalization, testing and analysis.
• Build landing pages, workflows and campaigns without waiting for a large internal team.
• Improve conversion rates throughout the journey from initial click to sales opportunity.
• Partner closely with sales to define lead quality, improve follow-up and understand which opportunities become customers.
• Build accurate attribution and reporting around cost per lead, cost per qualified opportunity, marketing-sourced pipeline and customer acquisition cost.

Requirements

• Five or more years of digital, growth or performance marketing experience.
• B2C/SMB/DTC lead-generation experience is preferred.
• Have significant hands-on experience in performance marketing, growth marketing or demand generation.
• Have personally managed paid media campaigns —not simply supervised an agency.
• Understand Google Ads, paid social, retargeting, landing-page optimization, email automation, analytics and attribution.
• Evidence of personally building campaigns that generated measurable pipeline or revenue.
• Experience managing meaningful paid media budgets.
• Strong command of marketing analytics, CRM systems and automation platforms (HubSpot, GA4, SEMRush).
• Hands-on experience with CRO tools (Clarity, Convert, Optimizely, or something similar).
• Can write strong copy, develop offers, interpret data and make campaign changes yourself.

Benefits

• Be rewarded. Competitive 1099 contract compensation ($55-$62 an hour, 40 hours per week).
• Work with A+ teammates: Join a collaborative, remote-first team that values excellence and impact.
• Purposeful values: Lead Through Empathy. Act with Passion. Be an Ally.
• Mission-driven market. Help Nurse Practitioners and Physician Assistants access the tools and support they need — and enable the clinics that rely on them, in a sector where your work has real-world impact.
• Momentum. Established revenue, execution resources in place, and leadership committed to accelerating growth.