Responsibilities

• Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels
• Plan, launch, and optimize campaigns including Google Ads (search, display, retargeting) and Paid LinkedIn campaigns
• Lead digital programs with strategic partners, online events and multi-channel campaigns
• Manage and optimize the full funnel—from lead acquisition through MQL, SQL, and pipeline contribution
• Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization
• Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance
• Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs
• Analyze performance data and continuously optimize campaigns based on insights
• Build scalable processes and best practices as the company grows

Requirements

• 7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level)
• Startup experience is required, with a proven ability to build and scale programs from the ground up
• Deep, hands-on experience with HubSpot (required), Google Ads and LinkedIn Ads, and webinar and digital event platforms.
• Strong understanding of funnel metrics, attribution models, and lead lifecycle management
• Experience working closely with Sales and Business Development teams
• Cybersecurity or high-tech industry experience strongly preferred
• Data-driven, highly organized, and comfortable balancing strategy with execution
• Excellent communication and cross-functional collaboration skills

Benefits

• Competitive compensation
• 401(k)
• Comprehensive healthcare coverage
• Commuter benefits