Demand Generation Campaign Manager

New York City, NY (Hybrid)

$109K/yr – $136K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end demand generation programs from planning through optimization, driving cross-channel campaigns and aligning GTM, data, and stakeholder inputs to accelerate pipeline.

  • Lead multiple campaigns with data-driven iteration and measurable outcomes
  • Collaborate across teams to maintain GTM standards and SLAs
  • Translate insights into rapid improvements and scalable processes

Job Description

Responsibilities

  • End-to-End Campaign Execution
  • Cross-Channel Orchestration
  • Brief Development & GTM Alignment
  • Pipeline Accountability & Resiliency
  • Data Analysis & Iteration
  • Stakeholder Activation & Revenue Alignment
  • Function Contribution

Requirements

  • 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs.
  • A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals.
  • Analytical & Resilient: You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data.
  • Autonomous Operator: You exercise good judgment within your campaign scope, making decisions without requiring constant direction.
  • Growth Mindset: You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement.
  • Exceptional Communicator: Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment.
  • Track record of owning multiple campaigns or programs from planning through optimization.
  • Comfort with marketing technology, analytics platforms, and data-driven decision-making.
  • Experience with cross-functional project management and stakeholder coordination.
  • Ability to manage ambiguity and work effectively amid competing priorities.
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Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012
New York, New York, USA
1.5K employees (99 in marketing)
49% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$579.1K
Traffic Source Mix
Search
22.7%
Direct
72.8%
Referral
3.1%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
65 (4% of company)
Median Career Experience
11.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$159.8M
Last Raise
$16.8M
Series Unknown, 2 years ago

Funding History

  • Nov 2023
    Series Unknown • $16.8M
  • Jan 2020
    Series E • $50M
  • Mar 2018
    Series D • $40M

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