Responsibilities

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
• Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
• Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
• Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
• Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
• Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
• Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
• Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
• Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
• Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

Requirements

• 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
• Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
• Experience working directly with Customer Success or Account Management teams
• Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
• Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
• Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
• Marketing experience in the cybersecurity industry
• Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
• Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
• Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue

Preferred

• ABM strategies and tools (e.g., 6sense, Demandbase) — referenced in requirements
• Experience supporting renewal or expansion motions in a PLG or hybrid GTM model — referenced in requirements

Benefits

• Equity & Rewards
• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Time Off & Wellbeing
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Insurance & Financial Security
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance
• Work Perks & Flexibility
• Home office allowance