Responsibilities

• Strategy - Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
• Content - Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
• Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
• Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects

Requirements

• Bachelor's degree
• One year of marketing experience or an MBA
• 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• Marketing experience in relevant industries
• Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Strong collaboration skills with an ability to inspire and influence others
• An ability to combine analytical skills with creativity to tell compelling stories
• Curiosity and empathy for our community customers