Customer Marketing Manager

San Francisco, CA (Hybrid)

$123K/yr – $189K/yrMid Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the CAB program end to end and drive executive-alignment across product and GTM by owning membership, cadence, agendas, and follow-through.

  • Lead customer advocacy by converting feedback into actionable roadmap input with clear owner follow-up.
  • Coordinate cross-functional engagement to ensure timely, respectful, and high-value CAB interactions with field and account teams.

Job Description

Responsibilities

  • Own the CAB program end-to-end. Charter, membership, meeting cadence, programming, and meticulous action-item follow-through.
  • Partner with the field to nominate, recruit, and maintain CAB membership; keep the roster current as accounts, sponsors, and priorities evolve.
  • Design each CAB meeting's agenda with Product Management, Product Marketing, and various teams across the organization to ensure strategic alignment and mutual value.
  • Serve as the primary point of contact for CAB members and their executive assistants — managing high-touch invitations, logistics, prep materials, and between-meeting touchpoints.
  • Provide customer insights. Synthesize customer feedback, route it to the right owners in Product and GTM, and track follow-ups to closure so members see their input actively shape Okta's roadmap.
  • Coordinate with other customer program teams to ensure CAB members are not over-asked and every engagement across programs is intentional and respectful of their time.
  • Report on CAB health and impact to Marketing and Sales leadership: Track attendance, engagement metrics, key themes/asks, and the status of commitments made back to customers.
  • Act as the primary customer advocacy lead, partnering cross-functionally to build a streamlined process for identifying top customer voices and championing their success stories across the broader marketing organization.
  • Connect with account teams to capture a customer’s story, building detailed briefs that contribute to the team’s global customer marketing repository.
  • Partner with product marketing and management on release marketing to streamline the process for customers and track cross-program engagement.
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Okta

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Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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