Responsibilities

• Strategize, execute and optimize data-driven campaign strategies for defined key areas (see below)
• Create strategic omnichannel marketing campaigns for specific market segments to increase brand awareness and support company sales growth
• Execute, monitor, measure, and report on the success and learnings from marketing campaigns
• Stay informed of customer programming and discovery of new marketing opportunities
• Maintain the Bell & Evans brand standard instore and online, collaborating with creative services on point of sale opportunities and customer teams to keep digital merchandising up to date
• Formulate budgeting needs based on plans for key areas
• Organize trade show exhibits and Bell & Evans’ participation in promotional events that support strategic initiatives
• Strategize and execute omnichannel new customer launch plans
• Strategize and execute omnichannel new product launches within specific market segments
• Act as marketing liaison for specific customers, participating in meetings, presentation preparation and occasional travel for customer visits or events

Requirements

• Perishable CPG background – protein preferred – poultry not required
• At least 6 years experience
• Proven record of follow through and execution
• Extraordinary communication skills across all mediums and levels of the organization
• Organized with consistent attention to detail
• Analytical and reporting skills
• Foodservice exposure a plus
• Passionate foodie/lover of good food