Customer Marketing Manager at Datadog | San Francisco, CA | $94K/yr – $125K/yr

Datadog

Customer Marketing Manager

San Francisco, CA (Hybrid)

$94K/yr – $125K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and scale customer advocacy programs across marketing and sales to surface customer wins, build stories, and influence third‑party reviews.

Cross-functional advocacy ownership: source wins and pipeline influence with product marketing, sales, CS, and demand gen.
Asset generation: interview customers and leaders to produce case studies, testimonials, quotes, and slides.
Process and AI enablement: design incentives and drive adoption of AI tools to boost participation and speed up asset production.

Job Description

Responsibilities:

Source and track opportunities to promote customer wins by working with cross-functional partners across product marketing, partner marketing, sales, customer success, marketing operations, demand generation, and more
Track and report on program performance, including participation rates, customer reception, content output, and influenced pipeline and closed deals
Build a portfolio of customer advocates through online and in-person engagements to source strong stories and promotional opportunities
Interview customers and product leaders — in-person and on camera — to produce customer marketing assets, like case studies, video testimonials, promotional quotes, and slides
Design, deliver, and continuously optimize programs and incentive strategies that attract customers to participate in advocacy activities
Lead programs that drive high-quality customer reviews to peer review sites such as Gartner Peer Insights, G2, and TrustRadius
Influence how the broader team operates by modeling best practices, championing process improvements, and driving adoption of AI tools and cross-team efficiencies

Datadog

3.9 Glassdoor

Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.

Founded in 2010

New York, New York, USA

10K employees (510 in marketing)

datadoghq.com

75% recommend to a friend

92% CEO approval